Blog Post 1.7 "Does Campaigning Work?"

1.  What was the overall general finding of Broockman and Kalla’s analysis of campaign activities?
a: "nobody targeted was persuaded"
2.  What two time frames did Broockman and Kalla analyze in their study?
a: the 2015 and 2016 election periods.
3.  At what rate did they find that people were actually persuaded with campaign activities close to the election?
a: either by -5.3% to 1.5%, smaller than the margin of error
4. How were the results different in the study between activities months before the election, and those that occur close to the election day?
a: People were less likely to change their views the closer they got to the election.
5. What types of voting are campaign activities most likely to impact voter outcomes?
a: Local voting and state level voting
6. What type of effect did they find that canvassing can have?
a: a whopping 11% difference
7. What potential lessons could their experiments have for political campaigns in the future?
a: That canvassing and advertising are much more useful when done weeks or months in advance.
8. Describe the two statewide cases where canvassing did have an effect on voter decisions.
a: The election of  Gordon Smith  and Jeff Merkley
9. What is the problem with campaign efforts to get new voters registered ?
a: It is more expensive than just convincing supportive voters of the other party
10. Why are persuasion efforts mathmaticly more effective than finding new voters?
a: they cost about $60 cheaper on average

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